The percentage of mobile website traffic continues to climb at an increasing rate and many website owners are trying to figure out the answer to the simple question: “How much mobile traffic does MY website receive”? Luckily, there is an easy way to determine the percentage of traffic your site gets from mobile devices. Google’s free Google Analytics platform provides a quick and easy report to find out:
- The overall percentage of mobile traffic your website receives
- Most popular mobile devices people use to browser your site
- The service provider your mobile website visitors use for their mobile phone
- Which input selector they use: (e.g. touchscreen, joystick, stylus)
- Operation System Used
- Mobile phone screen resolution (e.g. 320×480, 768×1024, etc.)
You can then further segment the mobile traffic data and learn more about mobile website visitors and how they engage or interact with your site. Stats include:
- The number of pages visited from a mobile device
- The average time a mobile visitor spends on your website
- The percentage of new visits you receive from a mobile visitor
- The “Bounce Rate” of mobile website visitors.
All of this information can help you determine whether the traffic you receive from mobile websites justifies creating a mobile website for your company. For example, your website traffic might represent a small portion of your overall traffic, but you may find that this traffic converts at a much higher rate than your regular desktop/laptop traffic. You may consider creating a more mobile friendly website to help increase conversions of your future mobile website traffic to make it even easier for them to convert. (Simpler navigation, less options, feature converting pages, etc.)
How to Determine Mobile Website Traffic
1. Log in to Google Analytics
2. Navigate to the Audience then Mobile section
3. Click on “Overview“. You’ll see stats on Mobile Website Visitors. “No” means they are not a mobile visitor. “Yes” indicates that they are a mobile website visitor. In this example, the traffic from mobile users is 10,764 for this time period.
4. Determine Your Percentage of Mobile Website Visitors
You know you have a decent number of mobile website traffic, but now you should determine the percentage of overall traffic your website receives from mobile visitors. Here is the equation:
(# of Mobile Visitors / # of Non-Mobile Visitors) * 100 = % of Mobile Website Traffic
In the above example from Google Analytics, we see the number of mobile visitors at 10,764 and the number of non-mobile visitors at 125,391 over the past month.
(10,764/125,391) * 100 = 8.58%
5. See How Mobile Website Visitors Engage with Your Site
So great, almost 9% of your website traffic comes from mobile devices, what’s next? Dig a bit deeper into the stats to see how your mobile traffic engages with your website when they’re on their phone. In the “Yes” row scroll over and view items like: pages per visit, bounce rate, and time on site.
What’s interesting in this particular example is that the “Bounce Rate” for mobile website traffic is about 5% higher than regular desktop traffic. Also note that the pages per visit and the average time on site numbers are lower. This may indicate a poorer user experience for mobile website visitors. They may be getting to your website and “bouncing” off much quicker because your site is not mobile-optimized. You may consider creating a mobile website and then check your Bounce Rate, pages/visit, and average time on site afterwards.
*Remember, you can check conversion rates for your main goals for your mobile website traffic to see if your mobile visitors convert at a higher or lower rate than regular desktop website visitors.
Conclusion on Determining Mobile Website Traffic
As you can see, Google Analytics makes it pretty darn easy to check mobile traffic to your website. If you are a business where visitors spend time on your site to determine if they want to make a purchase or contact you for more information, you need to be checking your mobile website traffic stats on a regular basis. You NEED to know how mobile website visitors are interacting with your site to see if you might need to better optimize your site for mobile phones.