Responsive design is a hot topic these days, especially as mobile devices continue to gain more relevancy and importance in the world of search.
As you may know, responsive design is described as this:
“(It) is a way of providing the same site across a variety of devices (desktops, tablets, smartphones, etc.). It allows a site to automatically format itself to fit a device’s specific screen size, thus minimizing resizing, scrolling and panning. The aim of responsive design is to ensure that each device provides the perfect viewing experience for a user.”
While that is a noble concept (and could still be beneficial to some companies), there are a number of responsive design issues to consider, especially when it comes to SEO. Continue reading
When building a mobile site, there are a lot of factors to consider.
The most important thing, though, is how the design of your mobile site will reflect your business, its goals, and what users are looking for.
In a recent RISMedia article, the real estate world is laid out in terms of a mobile presence, but it’s a great example for any industry. The article cites that mobile users “will often want to see properties nearest to their location, get driving directions and see other homes for sale in the area.”
With this in mind, creating a wholly unique mobile site (separate from its desktop counterpart) is the way to go.
However, there is also plenty of talk about “responsive design.”
What exactly is it? Continue reading
We talk a lot about the growth of mobile local search and where it might be heading in the future. But you don’t even need to take our word for it that mobile search’s influence is expanding, not when there are a countless number of statistics proving it.
Consider this one: overall mobile search spend on smartphones is up 113 percent (113 percent!) year-over-year in the United States. For tablets, it’s much of the same, as mobile ad spending has increased by 112 percent.
Those are some pretty gaudy numbers, but they only further prove the rocketing influence of mobile search and advertising, especially at the local level. It shouldn’t come as a surprise, then, to see that mobile local advertising revenue is expected to reach $9.1 billion by 2017 (up from $1.2 billion in 2012 – a 49.3 percent compound annual growth rate). Continue reading
Google naming responsive design as its preferred option in its guidelines for mobile SEO got all the press. However, there were other important parts about the update that did not get as much attention – for example, the fact that purpose-built mobile sites (those located on the m-dot subdomains and the types of sites SproutMobi specializes in) now get increased support. Even though Google came out in favor of responsive design, this should make it obvious that they are not giving up on support for m-dot sites just yet. In fact, the opposite is true. Google introduced a brand new series of tags that allow designers to address switchboard functions required in maintaining this type of site. Continue reading
When creating a mobile site for your business, there are a number of factors to consider, but search intent remains one of the most important. Understanding it will not only help your decision to create a mobile site, but what to include in it as well.
What do we mean by “search intent?”
Essentially, it boils down to what people are searching for on different devices. And when it comes to mobile intent vs. desktop search intent from a local perspective, the results are quite telling.
When it comes to local searches, mobile devices are king. A search on a mobile device is 66 percent more likely to have local intent than a desktop search, which means people using their mobile phones for searches are looking for something nearby. Continue reading
Even though Google has officially ended the debate about responsive design when it told us that we are able to consolidate link equity for equivalent mobile URLs, it seems that many marketing and SEO professionals are not ready to accept these changes just yet. We look at some of the biggest reasons that you may NOT want to consider responsive design and why a mobile URL may be better for your business. Continue reading
If your company has its own mobile website (and it most certainly should), you know how important it is to know its analytics. Understanding your site’s traffic and its trends are great ways to know how your marketing or content is working and where it needs improvement.
Now, your SproutMobi mobile website can be added into the mix. Continue reading
Do you remember when Pay Per Click (PPC) used to be a desktop only marketing tool? Until a few short years ago, several experts were even claiming that mobile was never going to take off. It is time to ask those reporters how they would like their crow prepared – because they are certainly eating it now.
Marin Software (one of the leading social marketing and search platform providers) released a report that focused on conversion trends, CPC, and paid click trends across the globe. The focus on the report labeled “The State of Mobile Search Advertising in the World,” was on mobile. Marin Software based the report on data from 2012 with search campaigns throughout 13 geographies, including Australia, Europe, China, the United Kingdom, and the United States.
Google recently conducted a study with Nielsen that covers mobile search habits – specifically, where people are conducting their mobile searches and what they do afterwards.
While the majority of mobile searches take place at home or work (77 percent), 45 percent of the overall searches actually influence the decision-making process. In other words, nearly half of the people searching on their mobile devices are doing so with the intention of picking a restaurant or bar, visiting a store, making a purchase and more. The mobile searching location doesn’t appear to have much of an influence on a user’s actions: even those at home or work were still making purchases or calling the businesses they found. Continue reading