Understanding Mobile Search Intent vs. Desktop Search Intent

mobile vs desktop search intent postWhen creating a mobile site for your business, there are a number of factors to consider, but search intent remains one of the most important. Understanding it will not only help your decision to create a mobile site, but what to include in it as well.

What do we mean by “search intent?”

Essentially, it boils down to what people are searching for on different devices. And when it comes to mobile intent vs. desktop search intent from a local perspective, the results are quite telling.

When it comes to local searches, mobile devices are king. A search on a mobile device is 66 percent more likely to have local intent than a desktop search, which means people using their mobile phones for searches are looking for something nearby. Continue reading

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Mobile Websites vs. Responsive Design Part 2

the Mac Pro setupThere is a massive debate brewing between developers and content providers when it comes to mobile websites and responsive designs. Some point to the benefits of duplicate content and usability issues when it comes to responsive design. Even Google itself comes out and suggests that developers use a responsive website design, even though with their recent mobile update they have also admitted that mobile sites may have certain advantages.  Here at SproutMobi, we have written about this topic before.  However, we thought it would be a good idea to touch on the subject again as some people still aren’t sure what’s best for their business.

Having a response site can be difficult, especially if you have an original desktop site that comes with many navigation options or plenty of content. You can start a mobile site with a few short pages and add to it later, whereas responsive design may force you to redesign the entire site at once. So what can you do when you do not have the option to go responsive? We provide you with a checklist for optimizing a mobile site.

Continue reading

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Why You Need a Simple Mobile Site Design for Your Business

By now, you have likely realized the importance of creating a mobile site for your business. As mobile phones and tablets become more popular by the minute, users are spending an increased amount of time on the Internet through separate devices.

Thanks to a Comscore report, we see that while PCs dominate working hours, mornings and evenings are dominated by both mobile phones and tablets. As a business, you want to reach your customers at all times, and both tablets and smartphones are used heavily during some of the most important times of the day. Continue reading

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Mobile Website Design Tips for Your Business Website

mobile website design tips

photo by guccio

The benefits of creating a mobile website for your business are limitless. As the world of mobile search continues to grow exponentially, your company would be best served having a strong mobile presence. Not only does it establish credibility, but it allows you to reach an entirely new customer base that is actively searching for your products or services.

However, there are a variety of differences between a mobile website and its desktop counterpart. The same rules don’t necessarily apply to mobile designs, and understanding these will set you up for immediate, sustained success.

At SproutMobi, we’ve put together some of the best mobile website design tips that are sure to set your business’ mobile presence off to a solid start. Continue reading

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What Do Users Want to See in Your Mobile Restaurant Site?

mobile website on phone

photo by moriza

At SproutMobi, we have certainly stressed the importance of building a mobile restaurant site for your business; with it, you are opening your bar or restaurant up to more potential with an expanded customer base.

If you want your business to do well – and we’re assuming you obviously would – it shouldn’t be hard to convince you on the benefits of developing and maintaining a mobile presence.

So let’s say you’re on board. You want to be one of the best restaurants in the mobile world, but where do you begin? What exactly are people looking for?

 

Here are a few things to consider when building a Mobile Restaurant Site: Continue reading

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5 Reasons Your Restaurant or Bar Needs a Mobile Website

photo by jonathanpercy

photo by jonathanpercy

The world of online search is always changing, and it is vital to your business’ success that you stay on top of current trends. And one trend that is here to stay is that of mobile search.

With the rising popularity of smartphones and tablets, more and more people are starting to do their web browsing on something other than a computer. Consider this: 42 percent of the United States uses a smartphone and iPhone users in particular spend 55 percent of their time on the mobile web or in apps.

Even more shocking is the percentage of bar and restaurant-related search volume that is done from mobile devices. According to Google search volumes , 88 percent of the total search volume for “restaurants” comes from mobile devices, while 97 percent of the total search volume for “bars” comes from mobile devices. Continue reading

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New Feature: Let Mobile users see a page on your desktop site

We are happy to announce a new feature for SproutMobi Mobile Website Creator.

Usually when a mobile user arrives to your desktop website, you want to redirect them to your mobile website seamlessly.  This is exactly what our current system provides.

But sometimes there are certain pages on your desktop site that you can’t or don’t want to recreate on your mobile website.  It used to be that there was no way to let a mobile user go to your desktop site without being redirected back to the mobile site.  Now you can!

How To Show Mobile Users a Desktop Page

All you have to do is add ?redirect=false to the end of any url, and mobile users won’t be redirected.

Example:

http://www.example.com/contact (Mobile users will still be redirected to your mobile site)

But if you want to be able to show a desktop page to your mobile users, you would do this:

http://www.example.com/contact?redirect=false (Mobile users will be able to see this desktop page without being redirected.)

One of the best ways we forsee using this is making links on your mobile site to certain pages on your desktop site.  Here is a screenshot of how you could do this…

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Is it Possible to Convert a Website to Mobile?

The importance of a mobile friendly website is becoming more and more evident.  As a webmaster, small business owner, blogger or an event planner/organizer, knowing why you need a mobile website is becoming easier to understand everyday.

Unfortunately, as new technology and devices become available, knowing what makes a website mobile friendly and more importantly, how you can make your website mobile friendly is becoming harder.

At this point you are probably asking yourself, is it possible to convert a website to mobile?  In order to answer this question, you must first understand what makes a website mobile friendly.

In order to be mobile friendly, a website should have, among other things, site navigation that is simple and well organized, quick load times, and minimal content.  Most desktop websites are not designed around these specifications.  In fact, many best practices for desktop web design suggest doing the opposite.

The good news is, converting a website to mobile has never been easier thanks to SproutMobi’s mobile website builder.  With our mobile website builder, you can easily and quickly create a mobile friendly version of your existing website without altering your existing desktop site.  Simply sign up for a free 30 day trial of SproutMobi’s mobile website builder, and get started today.

Features include:

  • Easy to build content pages that allow you to copy the relevant content from your desktop site and paste it to new content pages on your mobile site
  • Custom map pages that allow a mobile user to locate your business
  • Custom contact form pages so your users can contact you
  • Custom navigation, completely independent of your desktop site.
  • Upload a logo
  • Include copyright information
  • Match the color scheme of your existing desktop site.
  • Code that will automatically detect and redirect all visitors using mobile devices to your new mobile friendly website.
  • plus much more

Now that you know it is possible to convert a site to mobile, and how easy it is, read more about why you need a mobile website.

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