For PPC Marketers or anyone advertising their business through Google Adwords, you are familiar with the concept of “Quality Scores” for your account. Higher quality scores can help lead to lower costs and better positions for your ads on Google Adwords. Quality scores are representative of how relevant your ads and landing pages are to a person searching for a specific keyword phrase. Tightly grouped ad groups with similar keywords, ads focused on the keyword being bid on, and landing pages matching user intent from the search, all help you to achieve higher quality scores.

One of the most important criteria in achieving high quality scores is the landing page experience, the page a person visits after clicking on your ad. Google Adwords makes it very clear on how you can improve a user’s landing page experience: Continue reading