Responsive design is a hot topic these days, especially as mobile devices continue to gain more relevancy and importance in the world of search.
As you may know, responsive design is described as this:
“(It) is a way of providing the same site across a variety of devices (desktops, tablets, smartphones, etc.). It allows a site to automatically format itself to fit a device’s specific screen size, thus minimizing resizing, scrolling and panning. The aim of responsive design is to ensure that each device provides the perfect viewing experience for a user.”
While that is a noble concept (and could still be beneficial to some companies), there are a number of responsive design issues to consider, especially when it comes to SEO. Continue reading
Google naming responsive design as its preferred option in its guidelines for mobile SEO got all the press. However, there were other important parts about the update that did not get as much attention – for example, the fact that purpose-built mobile sites (those located on the m-dot subdomains and the types of sites SproutMobi specializes in) now get increased support. Even though Google came out in favor of responsive design, this should make it obvious that they are not giving up on support for m-dot sites just yet. In fact, the opposite is true. Google introduced a brand new series of tags that allow designers to address switchboard functions required in maintaining this type of site. Continue reading
Even though Google has officially ended the debate about responsive design when it told us that we are able to consolidate link equity for equivalent mobile URLs, it seems that many marketing and SEO professionals are not ready to accept these changes just yet. We look at some of the biggest reasons that you may NOT want to consider responsive design and why a mobile URL may be better for your business. Continue reading
Here at SproutMobi, we have discussed that mobile is quickly becoming a dominant force in the search engine industry, we have gone over the reasons that you need to focus on mobile keywords and cannot assume that your ‘traditional’ SEO is going to get you the mobile results you want. For those who refuse to scroll back to our earlier article (which you can read here) the summary is that not doing SEO research specific to mobile will cause you to miss certain important keywords that people use while on the go. How do you go about doing the right research?
photo by Esther Gibbons
Sometimes, if you want to predict future trends, you have to do a little digging. That’s why here at SproutMobi, we like to keep an eye on Google’s patent applications. This is how we came across one recently approved by the United States Patent and Trademark Office.
Considering that Google has many patents to its name already, why should we care about USPTO number 8341147 that has been given the title Blending Mobile Search Results? To understand why it matters to marketing professions, we have to focus on the key points of the patent first.
What are the important points?
- Generic search and mobile result quality scores are generated using a different scoring formula.
- Google classifies a search query as a ‘mobile query’, by using one or more of the terms that are used in the search query.
- This service will also send the request to the mobile search engine.
- The generic search engine and mobile search engine use a different scoring algorithm. The mobile search results are ranked by using search result quality scores.
Google introduced a mobile feature it titled skip redirect just a little over a year ago. Skip redirect does precisely what it sounds like it would do. If you run a mobile version of your website and Google has indexed it already, it will bypass any redirect that you have in place on a mobile device. This means that instead of going through the redirect as was previously the case, Google will send your mobile viewer straight to your mobile site. Continue reading
- Mobile SEO Tips
Today there are many news methods of Internet Marketing with the increasing popularity of mobile browsing. Because of the new features and functions there is a extensive growth in the use of mobile phones and smart phones and this tends to give them new alternatives for mobile users to find means for web browsing.
However, there is a need to optimize the websites for mobile search since most internet sites are optimized limited to standard and local search. There is a big different between Mobile SEO and Desktop SEO. Peoples who are using the Mobile to open the web use the smaller phone keypads and sometimes this can be critical in their search attempts as opposed to if they are doing search in comfort and ease of their homes using the conventional PC. So these are the causes to optimize the websites for mobile search engines if you really desire to experience and enjoy this new internet technological innovation method. Continue reading