Responsive design is a hot topic these days, especially as mobile devices continue to gain more relevancy and importance in the world of search.

As you may know, responsive design is described as this:

“(It) is a way of providing the same site across a variety of devices (desktops, tablets, smartphones, etc.). It allows a site to automatically format itself to fit a device’s specific screen size, thus minimizing resizing, scrolling and panning. The aim of responsive design is to ensure that each device provides the perfect viewing experience for a user.”

While that is a noble concept (and could still be beneficial to some companies), there are a number of responsive design issues to consider, especially when it comes to SEO. Continue reading

Even though Google has officially ended the debate about responsive design when it told us that we are able to consolidate link equity for equivalent mobile URLs, it seems that many marketing and SEO professionals are not ready to accept these changes just yet. We look at some of the biggest reasons that you may NOT want to consider responsive design and why a mobile URL may be better for your business. Continue reading