Responsive design is a hot topic these days, especially as mobile devices continue to gain more relevancy and importance in the world of search.
As you may know, responsive design is described as this:
“(It) is a way of providing the same site across a variety of devices (desktops, tablets, smartphones, etc.). It allows a site to automatically format itself to fit a device’s specific screen size, thus minimizing resizing, scrolling and panning. The aim of responsive design is to ensure that each device provides the perfect viewing experience for a user.”
While that is a noble concept (and could still be beneficial to some companies), there are a number of responsive design issues to consider, especially when it comes to SEO. Continue reading
When building a mobile site, there are a lot of factors to consider.
The most important thing, though, is how the design of your mobile site will reflect your business, its goals, and what users are looking for.
In a recent RISMedia article, the real estate world is laid out in terms of a mobile presence, but it’s a great example for any industry. The article cites that mobile users “will often want to see properties nearest to their location, get driving directions and see other homes for sale in the area.”
With this in mind, creating a wholly unique mobile site (separate from its desktop counterpart) is the way to go.
However, there is also plenty of talk about “responsive design.”
What exactly is it? Continue reading
Even though Google has officially ended the debate about responsive design when it told us that we are able to consolidate link equity for equivalent mobile URLs, it seems that many marketing and SEO professionals are not ready to accept these changes just yet. We look at some of the biggest reasons that you may NOT want to consider responsive design and why a mobile URL may be better for your business. Continue reading
There is a massive debate brewing between developers and content providers when it comes to mobile websites and responsive designs. Some point to the benefits of duplicate content and usability issues when it comes to responsive design. Even Google itself comes out and suggests that developers use a responsive website design, even though with their recent mobile update they have also admitted that mobile sites may have certain advantages. Here at SproutMobi, we have written about this topic before. However, we thought it would be a good idea to touch on the subject again as some people still aren’t sure what’s best for their business.
Having a response site can be difficult, especially if you have an original desktop site that comes with many navigation options or plenty of content. You can start a mobile site with a few short pages and add to it later, whereas responsive design may force you to redesign the entire site at once. So what can you do when you do not have the option to go responsive? We provide you with a checklist for optimizing a mobile site.
If you want a website that looks great on mobile phones and cell phones, there are two different routes you can go. They are:
- Responsive Web Design
- Dedicated Mobile Website
Each approach has its own benefits and drawbacks. Let’s take a look at the pros and cons of Responsive Designs vs. a dedicated Mobile Website. Continue reading