Every website must make sure their visitors have a good experience in order to increase conversion rates. SproutMobi.com is no different. We recently began exploring services that will help us provide the information our customers are looking for in a way that they enjoy.
How does Wyzowl Increase Site Conversions?
When it comes to desktop sites, a short video quickly showing visitors the benefits of the service the website sells can be one of the most effective conversion tools. Unbouce.com recently published a case study highlighting a website that experienced an 100% increase in conversions by using a video on their landing page.
There are two different options for creating online sales video. The first is to purchase expensive screen recording software and attempt to make the video yourself. Making the video yourself probably seems like a much cheaper solution than hiring another company to make the video for you. However, after factoring in the cost of screencast software, licensing of professional sounding background music and trying to master all the professional grade video transitions and everything else that makes a video look good, you are really committing yourself to a large project and no guarantee of success.
The second is to use a service that makes the video for you. After taking into consideration the cost of screen recording software and our complete lack of experience in making videos, we decided hiring a service that would make a professional grade video for us was the best option.
Why Should You Use Wyzowl?
We quickly realized that there are many different services out there that make sales videos for websites. After shopping a bit and talking to several different services, we decided to work with a service called Wyzowl (pronounced Wise Owl). Wyzowl.com is a service that makes professional sales videos at a price small businesses and startups can afford.
Any startups out there know that time is one of the most sacred resources you have. Between marketing, product development, customer service and business administration tasks, it can be hard to find the time to spend on something like making a sales video. Wyzowl not only does the heavy lifting, they make the experience fun. They even research your product for you. This means you don’t have to hop on a conference call or write a lengthy email explaining what it is you do. They get on your website and figure it out on their own. Exactly what you need when you are pressed for time.
How Does it Work
Our video began after talking to Janice, our sales rep at Wyzowl. She helped us figure out which plan was best for us. We finalized our purchased and Janice let us know we would be hearing from our dedicated Project Manager, Matt shortly.
As promised Matt contacted us the next day. He asked to be provided with a short brief of what SproutMobi was and why our customers would like using it. We put a few short paragraphs together and shot them over.
The next day Matt sent over the script he put together for our video. The script included the on screen elements as well as the voice over details. We reviewed the script and sent back a few minor changes. Matt got back to us the same day and told us he would have our video in a few days.
Three days later, we received an email from Matt with a link to our video. We opened it up and were absolutely blown away. We couldn’t believe how well the video was put together and how professional it turned out. With almost no direction from us whatsoever, Matt and Wyzowl were able to create a video that explained our product perfectly.
We sent over a few minor changes and Matt made them the same day. A few short hours later we got our video back. The entire process took less than 10 days from start to finish. We were incredibly impressed with the quality of our video and would highly recommend Wyzowl to anyone looking to have a professional grade sales video made for their website quickly and inexpensively. Below is the video they created for us. Check it out!